Can you believe that Instagram is visited by almost one billion people monthly? Instagram is a hugely popular social media platform visited by users of almost all ages. Marketers have increasingly reached out to influencers on Instagram and this marketing and PR tactic is growing more popular by the year. Instagram influencers have started to capitalize on their talents to attract large masses to tap into the global marketing spend on Instagram by boosting brands to their followers. Some of these biggest influencers are musicians. We provide a list of the most followed musicians on Instagram in this post.
Ariana Grande is an American singer, songwriter, and actress. Her music is based on her personal experiences and she has received much critical acclaim for her music and her four-octave vocal range. She has also received numerous accolades with two Grammy Awards, one Brit Award, and two Billboard Music Awards. She has more than 150 million followers on Instagram by capturing a large number of teenage fans' hearts globally.
Selena Gomez won legions of young fans as the popular star of the Disney television series Wizards of Waverly Place from 2007 to 2012 as a pop vocalist. She also released three albums with her former band Selena Gomez & the Scene, all of which reached the top ten of the US Billboard 200 and were certified gold by the Recording Industry Association of America. She has sold over seven million albums and 22 million singles worldwide according to Billboard. She has a large influence on Instagram with more than 148 million followers. She has worked with many charitable organisations and served as a UNICEF ambassador since she was 17 years old.
Taylor Swift is one of the brightest and successful music stars of the new generation. She is not only sweet but beautiful, talented, and also out-spoken. She found immediate success with her debut album Fearless. Her second self-titled album was certified platinum in 2007 having sold more than one million copies in the United States. She is not only a successful country singer but also in the pop music scene. She has more than 115 million followers on Instagram.
Justin Bieber is a Canadian singer who found fame after his mother posted YouTube clips of him performing. He went from an unknown to an untrained singer to a budding superstar with a big-time record with Usher within two years. Bieber went on to become the first solo artist to have four singles to enter the Top 40 before the release of a debut album. His 2009 album, My World, went platinum in several countries. The pop singer has over 107 million followers.
Nicki Minaj is the richest female rapper in 2021 in the entire history of the rap music genre. She is known for her outlandish outfits and vivid images. Born in Trinidad, Minaj has carved a successful career as a musician in the US with her animated flow and versatility as a rap artist. She has more than 100 million followers on Instagram.