Just as more video content than before is being produced for video streaming services, there is also more music produced for music streaming apps. Technology has made it easier for independent music to be heard on social media channels such as YouTube and Tik Tok. But despite social media and apps, many talented independent musicians are still having problems marketing their work. In this post, we explore how you can market your music as an independent musician. But before you begin to market your music, it is really important to have a well-written, professionally produced music product before you share your work with the public.
Getting your music out on social media
Social media is a tried and proven way to fame. It has made musicians such as Ed Sheeran and Justin Bieber famous. Although it is hard to sieve through so much content on social media these days to be discovered, it is still possible to get your music noticed.
You can use social media as a tool to narrow down the people who like your music. From there you can see who your audience are and reach out to them by driving them to your website or subscribing to your channel for new releases. It helps you to convert listeners into true fans to engage with your music.
You can also craft meaningful content on your social channels. Content can include the inspiration behind your music and how you managed to produce it - the behind-the-scenes look.
Most of the biggest music streaming services have platforms built specifically for artists. So if you're releasing music, signing up is a no-brainer. These services will allow you to access an array of features and benefits within the platform, that is exclusively reserved for artists using and releasing music on the platform.
Sign up on music streaming platforms
You can now easily market your music through music streaming services such as signing up to Spotify for Artists. All you need to do is to add a profile image and submit your music to Spotify playlists and edit your Spotify bio. The platform allows you to view streaming analytics and access Spotify’s ‘Artist’s Pick’.
Not forgetting, the next big player in music streaming apps is Apple Music. There is also Amazon Music and YouTube for Artists. Go sign up on all these platforms to get your music out to your potential listeners!
Build your own website
To build a business and market products online, you will need to have an online ‘home’ for your music - and that will be your website. The purpose of marketing on social media is to bring your potential fans and listeners to your home.
Your website can include your bio, images and links to your music. It also allows you to create a mailing list where those who love your music can sign up for your updates. It also allows you to build an email database, to whom you can reach out when you are performing on tours.
Get attention from the press
You can consider (if you have the budget) hiring a public relations company to help you handle your product launch and campaign. They can get you featured in music publications in print or online. If you don’t have enough budget, you can try to do it yourself by approaching bloggers and journalists. To get started, you’ll need to create your own electronic press release, which should contain your bio and all the essential music about your music.
We hope we gave you enough beginners’ tips to get you started on marketing your music!